meanswhile is a clothing brand based in Tokyo focused on functional outdoor apparel. In preparation for their S/S 2018 collection, RAN was brought on to rethink the company’s brand identity. A more structured typographic system was incorporated to define a visual approach that echos the layered and functional elements of their product line.
meanswhileは東京を拠点とする機能的なアウトドアウェアを中心としたアパレルブランドである。2018年S/Sコレクションに向けて、RANは同社のブランド・アイデンティティを再考することになった。より構造化されたタイポグラフィ・システムを取り入れ、meanswhileのレイヤリングと機能的要素を反響させるビジュアル・アプローチを定義した。
Client
meanswhile
Services
Branding, Graphic Design, Editorial Design, Web Design, Web Development
Year
2018
meanswhile
Services
Branding, Graphic Design, Editorial Design, Web Design, Web Development
Year
2018
![](https://freight.cargo.site/t/original/i/0efddcdeab12bf889dba30ff04511fcc7b9ea40d29c01235f6ab343bfe921236/meanswhile_1.jpg)
![](https://freight.cargo.site/t/original/i/7e3679df2b09350e17efeff23b332af6ef2aa920843df7e940bab381356b9327/meanswhile_3.jpg)
![](https://freight.cargo.site/t/original/i/01550619173bdc3df08fff834c21bf20c06561ff77886cdb4294517482529bfe/meanswhile_4.jpg)
![](https://freight.cargo.site/t/original/i/e6cdad84905a9bc6b3686d9a02ae4558fe0f4cdd6f143c442eb07929d59ec015/meanswhile_5.jpg)
![](https://freight.cargo.site/t/original/i/e8899d6daee3a0149fa4110c3a429d265c9fa5e8cf1ec7cecd4dc7fcf0721953/meanswhile_6.jpg)
![](https://freight.cargo.site/t/original/i/2b8ceca23a5c172de61f3780c8368b5089fdbc1bc0fb1ce7856294e7071b9a62/meanswhile_7.jpg)
Creative Direction
Naohiro Fujisaki
Naohiro Fujisaki